April 12, 2023

Contending With Counterfeits and Gray Markets

Enterprises are facing new challenges as supply chains become more globally dispersed and digital. Without effective solutions, these companies risk losing billions to counterfeiting, gray markets, and a lack of traceability.

In this webinar, Alitheon and SIMBA Chain CEOs will discuss the value of combining advanced technologies like Optical-AI (Alitheon’s FeaturePrint®) and blockchain. Specifically, attendees will learn how companies can leverage such integrations to answer critical questions like:

  • Where was my part or product made?
  • How did it get here?
  • Is it what I purchased?
  • Is it authentic and legal?
  • Were there negative social or environmental consequences along the way?

In answering these questions, we’ll highlight how bridging the physical-to-digital gap provides value to all stakeholders.

Meet the Speakers

Roei Ganzarski

Roei Ganzarski

CEO, Alitheon

Ian Taylor